Social media is an exciting way of communicating and engaging with your community and clients. Everyone has extremely busy lifestyles nowadays and to expect your clients to just rock up to your organisation and ask for help is a little ambitious. For most of your clients, they would have been referred to your organisation by other providers or institutions however what about the large percentage of the population who do not get referred but still require assistance and are too busy just trying to make ends meet or find it too difficult emotionally to take the first step to resolving their problems. Well, now their is the opportunity for you to reach out and engage with these potential clients at very little cost. However the way you communicate must be done correctly and their are rules of engagement for social media that one needs to follow and tattoo into your communication strategy if you are to be successful.

More to come. Ash Arrowsmith