The current recession has created a shortfall in funding that is available for distribution by Charitable Trusts. Competition for funding is now high and many organisations are finding it difficult to obtain sufficient funding. One needs to take a positive approach to this change. This is the time for review of the all practices within your organisation because as with any downturn there comes change, whether you like it or not and out of change is born new organisations that are fitter, stronger and agile ready to capture the upturn.  The current Global financial crisis has come at time when society is on the cusp of a "communication revolution". The changes afoot blow my mind and the opportunities for not for profits to communicate with clients now threaten to overturn traditional NGO structure. 

DO we need to understand it, NO! Do we need to agree with it, NO. DO we need to embrace it, MOST DEFINITELY!!!!!