Social media is an exciting way of communicating and engaging with your community and clients. Everyone has extremely busy lifestyles nowadays and to expect your clients to just rock up to your organisation and ask for help is a little ambitious. For most of your clients, they would have been referred to your organisation by other providers or institutions however what about the large percentage of the population who do not get referred but still require assistance and are too busy just trying to make ends meet or find it too difficult emotionally to take the first step to resolving their problems. Well, now their is the opportunity for you to reach out and engage with these potential clients at very little cost. However the way you communicate must be done correctly and their are rules of engagement for social media that one needs to follow and tattoo into your communication strategy if you are to be successful.

More to come. Ash Arrowsmith


The current recession has created a shortfall in funding that is available for distribution by Charitable Trusts. Competition for funding is now high and many organisations are finding it difficult to obtain sufficient funding. One needs to take a positive approach to this change. This is the time for review of the all practices within your organisation because as with any downturn there comes change, whether you like it or not and out of change is born new organisations that are fitter, stronger and agile ready to capture the upturn.  The current Global financial crisis has come at time when society is on the cusp of a "communication revolution". The changes afoot blow my mind and the opportunities for not for profits to communicate with clients now threaten to overturn traditional NGO structure. 

DO we need to understand it, NO! Do we need to agree with it, NO. DO we need to embrace it, MOST DEFINITELY!!!!!